SAN FRANCISCO SHOEGAZE X GRUNGE POP ACT CHOKECHERRY SHARE VIDEO FOR NEW SINGLE “NO OTHER PLACE” — WATCH
San Francisco shoe gaze x grunge pop trio chokecherry — comprised of vocalist/guitarist Izzie Clark and bassist/vocalist E. Scarlett Levinson, along with drummer Abri Crocitto — announced their signing to Fearless Records earlier this summer. At the time, they shared the video for their new single “Afterglow.” Watch it here.
The group has been steadily building a buzz since meeting on dating app Hinge. The San Francisco Gate praised chokecherry’s “blend of white-hot shoegaze,” calling it “the modern sound of the California sun vaporizing the San Francisco fog.” Clark and Levinson may not have worked out on the romantic front, but the pair are clearly musical soulmates and it’s beautiful thing to witness and hear.
Today, chokecherry share the video for the new single “No Other Place.” Watch it here.
It’s a fast-paced, electric shock of a track that spotlights the heavier aspects of chokecherry’s sound. Ethereal vocals in the verses give way to a cathartic yell in the chorus — it’s the band’s “f**k you” to that tiny but vocal voice inside your head that tells you you’re not enough.
“This song is about fighting off the metaphorical mean person in your head,” says Clark. “It’s a battle cry. It’s also sort of an abstract encapsulation of a very complex feeling of trying to love and forgive yourself. This is a snapshot of being at war with yourself, but at the end, it feels like a catharsis. I had a ton of fun writing in a new tuning for this one, and writing the song with [producer] Zach Tuch; we had just met him that day and by the end of the session had a song in hand that we all loved and had become great friends.”
Levinson concurs, saying, “This was an incredibly collaborative writing process and we loved the result. Vocal lines became guitar solos became hooks — it was a daylong group brainstorm that yielded magnetic results. Massive shout out to the magical ways of producer Zach Tuch. This song is two self-conscious voices dueling in your head; the metaphorical hypercritical devil and soothing, forgiving angel are sitting on your shoulders exchanging verbal blows.”
Chokecherry will capture the hearts of rock fans everywhere with songs that boast thick, ’70s-inspired bass lines laden with strategically placed howls and hums. Their passionate, hypnotic delivery overflows and fills into every word, allowing vulnerability that listeners can truly attach to. If their Spotify streams —2.8 million global streams and counting — are any indication of how many music fans will dig what chokecherry are putting down, then it’s time for 2024 to buckle the F up.
